Our Story

PRAETOR COLLECTIVE is an American lifestyle brand born from the desire to merge ideals of sustainability with timeless aesthetics.

Founded in Louisville, Kentucky, PRAETOR COLLECTIVE is committed to creating high-quality goods while ensuring an emphasis on ethical practices and sustainability throughout its supply chain.

PRAETOR’s debut Autumn | Winter 2024 Limited Collection saw the brand’s first venture into the public after years of dreaming and building. The collection aimed to embrace iconography and motifs of the American Southwest to blend Americana soul with contemporary styling. 

The collection was born from founder Christian Prather’s childhood dreams of escapism into an idyllic landscape just beyond his own. Inspired by countless coming-of-age stories and novels of modern day outlaws finding adventure on the roads of the American West, to the endless hours of Westerns consumed in his adolescence, the debut collection allowed for a material expression to create a world for others to lose themselves.

Beginning at an early age, Christian’s interest in fashion began after discovering its unique ability as a form of expression. From nights watching his mother at the sewing machine turning fabric into handbags, sparking the idea of creating something of his own, to the meticulous attention to detail he adopted while learning to iron clothes with his father, these early life experiences culminated in him adopting the origin of his family name for PRAETOR.